Article Marketing:the Act Of Writing Short Articles

Article marketing is the act of writing short articles related to a respective industry or about a topic with the goal of getting the readers to come to your website. It is an excellent marketing strategy that works great and is virtually cost free. It is very popular as it is an easy way to drive traffic to your websites or blogs. It is one of the most effective forms of online marketing out there. Article marketing is an excellent online advertising solution, that should be utilized by everyone, whether or not they can write. It is easy to master and takes just a fraction of the time to master as some of the best techniques used today.

It is important to try many marketing methods and the combination of several to find the correct and most effective system for your business. Because no two websites or businesses are exactly alike it is important to keep that in mind when using article writing or any other marketing method. Now is the not the time to stop marketing. The MOST powerful marketing and advertising on the planet is available to just about every business. Marketing your business through internet articles is no longer a luxury; it is a complete necessity to succeed in online business.

Traffic is forever crucial when your trying to make money online. If you’ve got articles posted on blog and chat room forums, and submitted articles to a directory, you may want to consider purchasing website traffic. Increased quality traffic will bring you more leads which will turn into greater sales and higher repeating customers. Article Marketing is a great tool to use when it comes to adding traffic to your site.

Content is very important because articles with rich content increase the number of returning readers, which means that your traffic begins to increase as well. According to search engines like Google it’s attributes like, page titles, keywords, and most importantly relevant text based content. However the difference between a good home page and a great one is the content and how often it is maintained. On the other hand, a website that contains excellent written content which is easily readable is in cohesion with the search engines. Two important elements of writing are content and presentation. Learn how to use article syndicationeffectively so that you are not penalized by search engines for duplicatecontent. Keeping content on your website and blog fresh is key to driving traffic to your site and to getting search engine traffic.

Writing articles can be very profitable, but first you have to learn how to go about it the right way. Writing and submitting your own articles is equivalent to FREE ADVERTISING on the Web. Writing quality articles gives exceptionally strong results. Writing within your niche will only prove you know what you’re talking about. Writing the perfect article, however, won’t do you any good if you don’t know how to submit it effectively. Writing your own articles can be time- and effort-consuming. Writing articles as I am sure many of you know is a very popular way of increasing the amount of backward links that you have pointing to. Writing key word optimized articles about your products and services, and publishing those articles on other websites is an excellent means of increasing your search engine rankings, building your brand, increasing site visitors, and increasing your sales.

Article marketing is one kind of marketing techniques. It is a powerful way to get more visitors to your website. Article Marketing is powerful and under used by most myself included. Article marketing is better for your website than SEO. It is good, but alone it is just article marketing. Article marketing is all about good content. It is the most effective way to promote your web business and to generate quality back links. Article marketing is a type of advertising in which businesses write short articles related to their respective industry. Article marketing is not dead, but it has changed.

How To Get Familiar With Web Programming Language?

Coding a website cannot be grasped in a few months. It takes time to create cleaner and smart codes. That doesn’t imply that learning it is impossible. Newbies in the field are over conscious about it, and start panicking the moment they join a course. Without even getting familiar with it, they think that they cannot learn it.

Anybody with some technical background can learn web programming, but how fast one learns depends on the candidate’s ability to understand things. Here we will discuss how programming language can be learned.

Study The Examples

When you read a book, you take a look at the text and the visuals, if any. Similarly, while learning programming, you should carefully study the example codes. Any good book on coding will have some of these examples. Take a look at them, understand, and then find out what functionality these codes have.

An explanation of them is provided below each of the examples. If you really want to learn it the right way, then don’t look at the explanation before understanding it properly. When you comprehend the explanation without reading it, you get to know how codes work. This way you become more confident.

This way you will also become acquainted with custom programming. You will learn how custom codes are written. It might not be that easier initially, but with proper focus you will be able to comprehend the framework of a specific language.

Learn The Basics First

There are candidates who think that fundamental knowledge is easy to grasp, and they do not pay attention to basic concepts. With the progress of the course, they find that they are lagging behind others, and does not have a strong grip on the basics.

As a beginner, you should therefore concentrate on the basics as well to get a better hold on advanced programming.

Look for Other Sources

When you are having problem understanding things, refer to other sources besides your text books. Sometimes, you might not follow what your teacher says. In such a situation, ask him directly to explain it again. You can also refer to tutorials that are available online. Such tutorials explain things in better ways than traditional classrooms.

Running Codes Is Essential

When you read a program, you get a feeling that you have grasped it well. This should not be done. Unless you type, you are not sure whether they will work fine or not. After typing, you will realize that you are committing some errors. Practice writing codes as much as you like. Only then you will reach perfection.

You can make use of a code compiler, and then try running it. Do not copy paste, instead type it yourself. Typing it gives you more benefits. You become more meticulous in your approach, and can pay more attention to minute aspects like the usage of semicolons, quotes or brackets.

After completion of typing, compile it, and try running it. If it works fine, there is nothing like it. When you see they are working fine, try making changes to the codes. You can erase a few lines, and write your own program to see whether it works. This practice will definitely improve your programming expertise.

Make Use of A Debugger

A debugger is an ideal tool to identify coding or programming errors. With the help of it, you will be able to scrutinize them meticulously, and recognize the bugs quickly. It will not only save your time, but also teach you to become a skilled programmer.

A debugging tool helps you to test the codes for errors. After you identified the mistakes, understand where you went wrong. Take your time, and start rectifying the errors. Then run the code to see whether it is working fine.

Start Developing Own Codes

Once you have thorough knowledge, start developing your own programs. Initially, avoid developing large or complex applications. Focus on creating smaller applications, and see how they function. You can take help from your friend working in some web programming company. You might not develop flawless applications in the beginning, but with time you will learn.

Learning to code a site is a huge subject. Try learning the languages that are commonly used to develop web pages and applications. Hope the above ideas help you to grasp it faster.

Do you have some queries? Comment below.

Five Tips For New Writers – How To Improve Your Web Copies

New online writers must realize that web content writing is not just simply tapping away on the keyboard. You do not simply put anything and everything together and expect it to get the traffic as it is supposed to. It takes some amount of thinking and effort to write good web articles.

Why is it important to improve your web copy? Good writing for the web has two objectives: to elevate search engine rankings and to attract attention (and web traffic). Here are some tips to help you improve your writing skills to produce the best articles which will achieve these:

1. In web writing, saying less is saying more. Keep your writing as concise as possible. Say what you mean and never beat around the bush. Make sure that you do not simply go on and on with the things you want to say. Remember that your main concern would be to hold the interest of your readers while making sure that the information you are writing about gets through.

2. Do not add flowery words. If you think that flowery or highfaluting words sound interesting and make you appear more intelligent, then you are wrong. In web writing, flowery words tend to confuse readers and you run the risk of losing them along the way. Remember that you are writing to empower, and not to impress.

3. The use of headlines and subheads do miraculous things to your web copy. Headlines attract the most attention and encourage the readers to read the subsequent text. Subheads, on the other hand, break the long blocks of text into a smaller, more readable and less intimidating paragraphs. They also give a content summary of the paragraph, which makes it easier for readers to scan through the text contents.

4. New web writers must learn to follow a consistent web writing style that produces articles that are professional looking. This style should strictly use short sentences and stick to a page formatting where there is only a maximum of 65 characters per line. The best and most readable article formats include tips lists, how to’s, or question and answers. Always make appropriate introduction and summary to complete each article.

5. Of course, the last tip in improving the quality and content of your articles is to proofread, proofread and proofread. Do not simply rely on spell and grammar checks. Edit your content and remove unnecessary or wimpy words, as well as wordy phrases. If possible, have someone else read your work and make comments. Do not just concentrate on the possible grammar errors, but also check the consistency, general flow and the contents of your article.

Making the best articles for the web takes some time and practice. It is with experience that you will learn more about the style of writing that will work best for you and your readers. For now, try to follow these tips and do your best to come up with the best web content that you can.

Web Writing – 4 Tips to Sell Your Writing Services Online Today

Want to sell your writing services online? There’s a huge demand for web writers today. This means that if you have the skills, you’ll be able to find more work than you can handle, and you can increase your fees as your experience grows.

Let’s look at four tips which will help you to sell your writing services today.

1. What Does Your Audience Want? (Check to See What Others Are Selling)

Individuals, as well as companies both small and large, buy writing services online.

To find out what they’re buying, check the projects which are posted on the outsourcing sites. Can you provide those services?

Here’s a tip: you don’t need to be an expert to get gigs on the outsourcing sites. The majority of writers there are beginners. Watch the professional writers however, and see if you can emulate what they do.

2. Become Skilled, then Get Known

The fees you charge will depend on the skills you have.

This means that becoming skilled is your first priority. Get an education in Web writing, and you’ll soon join those writers who are making over $100 an hour and more.

There’s a lot to learn. Web writing is different from writing for print, and since it’s a totally new field, it’s wide open with little competition in the middle and upper ranks, and you can quickly make a reputation.

3. Go to Where The Buyers Are (Eventually They’ll Come to You)

The fastest way to get Web writing jobs is to advertise.

However, advertising is expensive unless you have a healthy budget, so the easiest way to both increase your skills and to get consistent work quickly is to use the outsourcing sites.

It’s possible to make a great deal of money on these sites, but approach them carefully. Don’t imagine that you’ll “win” by outbidding other writers. You’ll soon discover that this doesn’t work, because the only person you damage with this is yourself.

Always charge a rate you can live with. In time, your “live with” rate will increase, as you become known, and turn away clients because you’re completely booked for months ahead.

4. Deliver!

This is the most important tip. When you’re hired to write, deliver.

It’s important that you communicate with your buyers before accepting a project, and also that you ask questions so that you understand exactly what the project entails. Some clients are vague on what they want: they haven’t thought it through. Nail them down, and then deliver exactly what you’ve said you will.

Once you’ve accepted a project, keep your deadline. If you can write to order, and if you consistently meet your deadlines, you’ll soon have more web writing work than you can handle.

Article Source:

Web Writing – Build Your $200K a Year Business

Web writing is taking off in a big way. Experienced Web writers are finding that there are unlimited opportunities online; there’s a huge demand both for straight content, and for copywriting skills. If you’re a competent writer, you should be aiming for a six-figure income. If you’re published in print, do realize that the Web environment is very different from the print world.

Let’s see how you can create a $200K a year business from Web writing.

1. Create a Plan: Who’s Your Audience? What Will You Write?

Your first step is to create a plan. You need to decide on your audience, and also decide what you’ll write. If you’re published in print, you’ll find that many of your magazine clients are already online. However, don’t confine yourself to just magazines — with hundreds of millions of Web sites, expand your horizons.

If you’re completely new writer and don’t have any clients, realize that it will take you several months to figure out how the online world works. Many writers get stuck in low-paying ghettos of various kinds online: often this is because they fail to market themselves as writers, and fail to learn Web writing skills.

Make sure that your plan includes ways to get known as a writer, and leaves time for you to study and learn.

2. Follow the Plan, Revising As You Go

In these tough economic times, companies still have to market. This means that advertising will continue, and since advertising supports editorial both online and off-line, there is always a demand for editorial content. Follow the plan you’ve created, but revisit and revise it often, as you see what works for you, and what doesn’t. You should revise your plan at least once a month.

3. Keep Learning: Build Your Writing and Other Skills

You need minimal technical and writing skills to write for the Web; however the more skills you have, the more you will be paid. As your skills grow, so will your income.

Article Source:

How will Brexit impact South Africa’s IT industry?

Many South African IT companies have their EU headquarters in the UK and use the country as a gateway for business across the EU.
There are a lot of uncertainties that may occur due to Brexit. We can presume that employment costs will be higher, limited movement will result in restricted access to low-cost labour, and dissimilar privacy laws will make outsourcing more difficult to implement between the UK and other countries.

Major challenges for South African companies could arise from the unpredictability of the British pound. These challenges include uncertainty about future policies between the UK and Europe and changes in financial and banking systems.

There could be a further decline in the value of the British pound which could render many existing contracts losing propositions. Thus, the uncertainty surrounding negotiations on the terms of exit and future engagement with the EU will have a vast impact on decision-making for large projects.

While the precise effects of all this remain to be seen, the waiting game will cause a slowdown in the outsourcing market. Right now, only time will tell how many of these predictions will come to pass, with a lot resting on what deal the UK will make with the EU after its withdrawal.

Stage Audio Works selects EpiserverCommerce to launch new retail brand

bluegrass Digital has recently been selected to design and develop a new e-commerce website for the retail brand, MiTech Direct, a leader in professional music, audio, broadcasting, lighting and consumer electronic equipment.
MiTech Direct has selected one of the leading enterprise Episerver Commerce platforms to power their online commerce experience. As a leading certified Episerver solution partner, Bluegrass Digital has extensive experience in delivering on Episerver solutions for local and international clients.

The project has been underway for a few months and Bluegrass has successfully completed a detailed user experience process for the website including defining user journeys, prototyping and interactive wireframes. Bluegrass also completed the new responsive designs for the website and is currently undertaking the build and implementation together with integrations to their back office ERP systems.

Nicholas Durrant, MD of Bluegrass Digital, says: “This is an exciting project and we are pleased to be part of the team in launching this brand. The client conducted a detailed and thorough review of the e-commerce platforms before selecting Episerver as their preferred platform. With Bluegrass as the partner to deliver the new website, we will be working closely with all the key stakeholders to deliver the first release of the site in the coming months.”

MiTech Direct is a first for Africa featuring a unique 9000m2 world-class experience store supported by a leading online retail experience. MiTech Direct is owned by Stage Audio Works Holdings, a leading international supplier, manufacturer and distributor of complete technology solutions.

About Bluegrass Digital

Bluegrass Digital is a leading provider of creative technological solutions and digital production services for mobile, web and social platforms. With our head office in London and hubs in South Africa, our highly-skilled team offers a diverse pool of knowledge and expertise, bringing together creativity and innovative technology that delivers top-notch results for our clients.

Our expert knowledge in creative technology and development means that we are able to deliver a unique offering, centred on service delivery excellence. Bluegrass has a proven track record of delivering high-quality projects on time and within budget.

Why brands should give a DAM when it comes to their digital asset management

With the amount of digital data growing – and with it the need for it to be managed in a clear, concise and user-friendly way – brands, their agencies, corporations and institutions with multiple departments, etc., should indeed care who, what and how, their brand is being handled.
Why brands should give a DAM when it comes to their digital asset management
The need to record a brand’s journey is important, not only for marketing purposes but for legal reasons too. But, the sheer volume of material that is generated, often on a variety of devices and by a host of different users, is staggering. It’s no wonder then that with the advent of ‘fast marketing’, sometimes things go awry – where vital logos, a brochure or image of the CEO shaking hands with an important dignitary go missing, or the wrong one is sent.

The answer to averting brand confusion or not being able to find an image of an event you hosted, for use in an annual report, or an image for the corporate ad or a host of other vital applications, is found in a centralised cloud-based repository called, Digital Asset Management or DAM. Digital Asset Management, sometimes popularly referred to as Brand or Marketing Asset Management, describes the process, policies and software an organisation uses to manage its digital assets such as images and brand material.

DAM has been around since the early nineties. The primary use at the time was to scan and store documents and images. But as the digital era grew, so did the need to find a simple yet secure system to store, retrieve and share the right information. Swiss-based Picturepark was launched in 1997 and was the first cloud-based DAM solution. One of its first clients was a well-known Swiss-based watchmaker (who incidentally remains a client) who required a place to store literally thousands of watch images.

Since then, Picturepark has expanded its operations to cover most corners of the globe and in South Africa, has partnered with Brandpark, under the guidance of CEO Mnive Nhlabathi to assist the African continent manage its digital assets better.

While South Africa already has a number of large corporations who have reaped the benefits of integrated DAM systems, DAM has been particularly effective of late, for the number of companies that are spreading their corporate wings into Africa.

“South Africa and Africa as a whole continue to be an attractive proposition for multinationals looking for new and emerging markets. With the successful merger or acquisition of the asset, comes the need for corporates and their marketing agencies to converge and centralise their marketing collateral so it can be deployed in various markets and adapted for local use,” explained Mnive Nhlabathi, CEO of Brandpark, the South African company that has been awarded the exclusive rights to the technology of leading DAM provider, Picturepark.

“A DAM system that allows for uploading files into a central repository and tagging them with descriptive metadata, is no longer a luxury but a necessity.”

However, DAM is not reserved solely for the multinationals and advertising agencies. Other organisations that could well benefit from the implementation of a DAM system, are the likes of libraries, tertiary institutions, banks, estate agency groups, and more.

It’s not all about safe storage, ease and safety of distribution though. There are some pretty good time and cost savings too, that allow you to reap full ROI on your investment in brand and marketing assets. These include:

Time saved searching for assets
Increased productivity
Data Storage cost savings
Bandwidth cost savings
Managed Copyright risks
Analytics on usage
And, being aware of the assets you actually have (for the expanded list, please see below).

The question is, are brands truly leveraging their investment in their digital assets?

Shimansky – Creating a personalised customer experience with Sitecore

Bluegrass Digital was tasked with the design and build of the new Shimansky website.
Shimansky – Creating a personalised customer experience with Sitecore
click to enlarge
A key driver of the project was the implementation of Sitecore Experience Platform. This platform provided Shimansky with state-of-the-art CMS and marketing functionality and allows for a richer, personalised customer experience.

Bluegrass Digital is partnered with Sitecore and recommended the platform because it empowers clients to market in context of current and past customer interaction, across any channel and in real time.

Other special features implemented on the site include web forms for marketers (WFFMs), dynamic filters, custom search, pages built with blocks and personalisation, but to name a few.

Shimansky is a respected international jeweller known for its unique and clean designs.

About Bluegrass Digital

Bluegrass Digital is a leading provider of creative technological solutions and digital production services for mobile, web and social platforms. With offices in London, Cape Town, Johannesburg and Lagos, our highly-skilled team offers a diverse pool of knowledge and expertise, bringing together creativity and innovative technology that delivers top-notch results for our clients.

Our expert knowledge in creative technology and development means that we are able to deliver a unique offering, centred on service delivery excellence. Bluegrass has a proven track record of delivering high-quality projects on time and within budget.

Tips On Writing A Good And Successful Blog

Writing a blog is almost as same as publishing a magazine. You need to be definite that you are providing quality content and presenting them is a manner that is Search Engine friendly. Now while posting an article on your blog, the single most important thing is to see that you are giving it the right title.

How to give Title your Blog
Firstly you need give a title to your blog. Now, you may have some fancy title on your head and think they are great and creative enough and they may well be, but when selecting a title of your blog, you must keep it in mind that your title ought to clearly communicate the niche of your blog. You can also start doing some keyword research and see what words or phrases are most searched on the subject you want your blog to build around.
Then try to insert that keyword into your blog title. This way you will ensure that most number of people visit your blog.

Choosing effective Article Titles for your Blog
Inserting keyword into your blog article titles is even more important. There are a lot of keyword tools online, just research the keyword and include them at some section of the title- preferably early in the title.
At the same time, you must ensure that the title sounds relevant and interesting enough. Achieving these two tasks simultanoeusly may not be perfectly easy, but with time you will learn to master the skills.
You can also install tracking plug-ins on your blog to see the number of readers on your blog and which of your articles are most famous among your readers.

Efficient Use of Keyword inside the Article
The most important thing to keep in mind that you should use your main and subsidiary keywords a number of times in the article, scattered over the whole body of the article. This will ensure your article a higher ranking at the search engine result. However, the keywords must be used in a relevant manner and not out of context. Otherwise your article may get tagged as spam.

Writing Blog Articles
Writing is never easy, if you are new to it. You will get a hang of it if you practice enough. You just need to have good English and a creative mind. You can even visit web article portals like to get ideas about what to write about. You can even write down the different ideas that come to you at different times on a notebook and then develop on them.

Ideal Length of an Article
Generally, if you are writing for blogs, the best thing is to keep your article from 200 to 1000 words.Do include keywords into your articles for the sake of SEO and so that readers like this link here that you posted and refer it back to others.

Although many people think longer articles are not ideal for websites or blogs, many successful bloggers say that longer articles with good content is your best shot at success.

Things to Write About
You should write only on things that interest you and not write crap. Do good keyword research and see how you can build your topic around them in an interesting way. You must also regularly read other people’s blog. This will furnish you with newer ideas.

Lastly, think again how you can make your article more SEO-friendly. Research the rules of SEO online and try to implement them when writing articles on your blog.